- The Strawman
- Posts
- đ§Oilfields to Ivory Towers
đ§Oilfields to Ivory Towers
Beyond Petroleumâs architect reflects on BPâs retreat from renewables â and plots a return to Cambridge.
Welcome to The Strawman, the daily climate newsletter thatâs old enough to remember when wind power was âslightly eccentricâ and BP wanted to save the world.
At 77, Lord John Browne has his eyes on Cambridge â not for another energy pivot, but for the universityâs top ceremonial post. But even as he gears up to become chancellor, heâs still very much a man of the energy world. Two decades after his âBeyond Petroleumâ rebrand of BP, heâs watching his old company backpedal on renewables. Itâs legacy vs. reality, idealism vs. investor pressure â and Browne is stuck somewhere in the middle.
Beyond âBeyond Petroleumâ
Back in 2000, Browne made headlines by transforming BPâs image with a bold new mission: shift away from fossil fuels and invest in renewables. That move, radical at the time, helped push climate into the corporate mainstream. Fast forward 25 years, and BP has slammed the brakes on that transition. Under pressure from activist investor Elliott Management, the company has walked back its green targets, slashed renewable goals, and ditched its plans to cut oil and gas production. So⊠bye bye, Beyond Petroleum?
Browne, ever the diplomat, wonât criticize directly. He says companies must keep their core business viable â which, in BPâs case, still means oil. But you can tell it stings. Especially when the companyâs original pivot was his brainchild.
The Sun King Returns
Once dubbed the âSun Kingâ for his outsized influence at BP, Browne has lived many lives since stepping down in 2007. His exit was messy â he lied to a court to block a story about his private life and was publicly outed. But he didnât disappear. He chaired everything from the Tate to Huawei UK. He co-founded climate investment funds. He wrote books about leadership and being gay in business. And now, heâs hoping to become Chancellor of Cambridge, the university that shaped his early life.
His pitch? Cambridge should be a home for reasoned debate in an era of division. A place where disagreements strengthen society. A place that embraces both academic excellence and social responsibility. Thereâs a throughline here: Browne is still trying to shape the institutions he loves into something better.
Legacy, Lobbying & Low-Carbon Futures
Even as he distances himself from BPâs decisions, Browne is clear about whatâs needed: a new supermajor â a company âbeyond petroleumâ in practice, not just in branding. Heâs not naive about the politics. He knows the climate movement has hit serious resistance. The chances of a global emissions deal? âExtremely remote,â he admits. But heâs not giving up. Heâs urging the private sector to lead where politicians have stalled.
He also remains a believer in diversity, shaped by both his experiences and his motherâs survival of Auschwitz. For him, inclusion isnât just good ethics â itâs good engineering. Heâs lived the cost of secrets and the power of being open, and he wants others to live with less fear.

Browneâs not out to rewrite BPâs current playbook â but heâs quietly reminding the world why he wrote the old one in the first place.